A Gym Website That's Faster, Ranks, and Fills Classes
We design, build and then run the whole thing on the Astro framework: a guaranteed 90+ PageSpeed score, real local SEO, your prices and timetable refreshed weekly, and two researched articles a week at 2,500 to 3,200 words each. You run the floor. We run the website.
Your Website Might Be Quietly Costing You Members
Most gym websites are slow, invisible in search and expensive to change. Here is what is really holding a studio back.
A slow site loses the trial booking
WordPress, Wix and GHL-built gym sites bloat fast. Every extra second of load sends someone who was about to book a free class back to the map to try the studio on the next block. On a phone, which is where nearly all fitness traffic arrives, it is worse again.
You do not appear for "gym near me"
No location pages, weak schema, no meta structure, so Google and the AI answer engines never surface your floor. You run on word of mouth and paid ads because search has never sent you a single trial.
Charged for every change to the timetable
Hosting fees, SSL fees, plugin renewals, and "let me get you a quote" to move a 6am class to 6:15. So the schedule on your website has been wrong since the last block started.
A dated site undersells a good floor
A tired design quietly says the programming is dated too. Someone choosing between three studios within a mile of their flat is deciding on very little, and the website is most of it.
A blog nobody reads and nobody cites
Six hundred words of generic advice, published whenever someone remembered, ranks for nothing and gets quoted by nothing. It fills a page without ever bringing in a person who was actually searching.
Built on Astro, Faster Than WordPress, Wix and GHL
The site is fast on the day it launches. Speed is not something we tune afterwards, it is a consequence of how the thing is built.
90+ PageSpeed, guaranteed
We build on the Astro framework and guarantee a 90+ Google PageSpeed score, often a perfect 100, on mobile and desktop. The site is fast the day it launches, not after somebody audits plugins six months later.
Faster than WordPress, Wix and GHL
No page-builder overhead and no plugin stack. Static-first pages served from Cloudflare's edge open in a blink, which is the whole game when someone is comparing three studios on a phone at 9pm.
A site that matches the floor
A clean, high-contrast, high-energy interface that looks like a place you would actually train. The design is making an argument before anyone reads a word of it.
Rank in Search, and Get Quoted in AI Answers
Fast pages are half of it. We structure everything so a search engine and an answer engine can both understand and surface your studio.
Built to rank
Search engines reward fast, cleanly structured pages. Correct titles, meta descriptions, heading hierarchy and internal links mean Google can crawl and rank your class pages the way it wants to.
Written to be quoted by AI
Every page carries schema and answer-first structure that ChatGPT, Perplexity and Google AI Overviews can read and cite. A growing share of "best gym in" questions never reach a list of blue links at all.
Real location pages
Individually written pages for every neighbourhood and suburb you draw from. This is how an independent studio outranks a chain that has a hundred generic branch pages and no local writing.
Sitemap, robots.txt and llms.txt
We ship a correct sitemap, a robots.txt that lets the right crawlers in, and an llms.txt file, so search engines and AI crawlers index the site cleanly from day one.
Everything Included, on Every Tier
A complete studio website, built once and then run for you. Nothing on this list is an upsell.
A complete site, not a template
Home, About, a programmes overview plus a page for each class type you run, the timetable, location pages, Contact, Book a Trial and a coaches page. Everything a studio needs to be understood before someone walks in.
A membership against drop-in break-even calculator
The sum every prospective member does in their head before they commit: how many visits a month before a membership beats paying per class, and where a ten-pack lands between the two. We build it into the site so they get a straight answer on your page instead of an approximate one, and arrive at the desk having already decided.
A free domain, or we point yours
One domain is included if you do not already own one. If you do, we point it at the new site and nothing changes for the members who already know the address.
Cloudflare hosting, nothing itemised later
Your site runs on Cloudflare's global edge. No hosting bill, no SSL bill, no CDN bill. It sits inside the monthly figure and does not reappear as a separate line in month four.
Trial requests into whatever CRM you run
Every form pushes straight into the system your front desk already opens, by direct API, Zapier or Make. A trial request lands where the follow-up sequence already lives instead of in a shared inbox.
Fully managed, permanently
Crashes, malware, patches, uptime and backups are ours. You never log in to fix anything, and you are never the person who finds out on a Monday that the trial form has been silently failing all weekend.
Your Prices and Timetable, Updated Weekly
Gym pricing does not sit still. A block ends. Joining fees get waived for January. The 6am shifts to 6:15 because a coach moved. On most studio websites the prices and the schedule were typed in once at build and never touched, so the site and the front desk have been telling people different things for a year.
We update the figures and the timetable on your site every week. You send the change, it goes live, and nobody turns up for a class that moved or budgets against a rate you stopped charging two blocks ago.
- Membership and class-pack pricingWhat monthly, annual, off-peak and a ten-pack cost right now, refreshed as you move them instead of left at the number you set two years ago.
- Joining fees and trial termsSign-up fees, waived-joining promotions and what the free trial actually includes, kept in line with what the front desk says out loud.
- Timetable and class capacityClass times, the block you are currently running and which sessions are full, so nobody turns up for a 6am that moved to 6:15 last month.
- Personal training and small group ratesSession rates, block pricing and what a small group place costs, updated as coaches and availability change.
Research-Based Articles, 2,500 to 3,200 Words Each
Two every week on Open Gym. Three every week on Full Floor, written to the same standard. This is the part most agencies at this price do not do.
The decision pieces
Class pack against membership, CrossFit against a commercial gym, small group against one to one. These reach someone at the moment they are choosing how to train, which is the moment that turns into a trial.
The method pieces
How your on-ramp actually works, what the first four weeks look like, why the programming is structured the way it is. Long enough to show the mechanism rather than gesture at it.
The research pieces
Sourced material on training, recovery, attendance patterns and what the exercise bodies publish. Every figure carries the citation it came from, which is what makes a page quotable rather than just readable.
Five Revisions Included Every Month, at No Extra Cost
Not an allowance you get billed against. Five change requests are part of the price, and past the fifth each one is a flat $20 with no cap.
Five revisions included every month, at no extra cost
Five change requests every month are part of the price, not an allowance you are billed against. Past the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere.
One revision is not one line
There is no size limit on a single request. "Build two new class pages, here is the full copy, the timetable and the photos for both" is one revision, not four. Put as much into one request as you like.
Done in 2 to 5 working days, whatever the size
Every revision is completed within 2 to 5 working days of you sending it, however large. A price change or a moved class time is usually the same day or the next.
You never log in to fix anything
Patches, certificates, uptime monitoring, backups and malware are handled without you hearing about them. The site is simply up, and keeping it up is not on anybody's list at your gym.
Three Tiers, Named for How Much of the Floor Is Running
Every tier carries the same $597 one-time build fee, and you pay it only after the site is live. Start where the problem is and step up when you are ready.
Your website stops being the weakest thing about your gym. It opens instantly on a phone, shows this block's timetable and this month's prices, and drops every trial request into the CRM your front desk already has open. You stop paying by the hour for a moved class time and stop thinking about hosting at all. Two researched articles a week start building a body of work that answers what people in your area are actually searching for.
The enquiries you were quietly losing get answered. Someone picks up at 8pm on a Sunday, works out whether the caller wants the 6am strength class or personal training, and books the trial. Every DM, text and web chat lands in one place with an instant reply instead of scattering across four apps nobody owns. And once a month you get a written report on what people actually rang to ask, which is rarely what the front desk assumed.
The usage fee covers AI minutes and message volume and is billed at cost. A2P 10DLC registration is a carrier requirement before any SMS can send, and we file it for you.
Add the AI EngineYou stop buying every trial. Three researched articles a week, each 2,500 to 3,200 words with its sources cited, plus the social posts and reels to carry them, means that months from now you are the gym Google and ChatGPT name when someone asks where to train around here. Your Google Business Profile is kept running at the same time, so the listing a local person actually finds looks like a floor that is open and busy rather than one that stopped posting in 2023.
Everything is written around your classes and the neighbourhoods you draw from, so it compounds into local rankings rather than filling a blog nobody opens.
Add the Content Engine| What you get | Open Gym | Small Group | Full Floor |
|---|---|---|---|
| Site speed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed |
| Weekly price and timetable updates | Included | Included | Included |
| Research-based blog posts | 2 a week, 2,500 to 3,200 words | 2 a week, 2,500 to 3,200 words | 3 a week, same standard |
| Break-even calculator | Included | Included | Included |
| Free domain | Included | Included | Included |
| Cloudflare hosting | Included, nothing itemised | Included, nothing itemised | Included, nothing itemised |
| Forms into any CRM | API, Zapier or Make | API, Zapier or Make | API, Zapier or Make |
| Revisions | 5 a month included, then $20 | 5 a month included, then $20 | 5 a month included, then $20 |
| Fully managed | Included | Included | Included |
| AI receptionist | No | Yes | Yes |
| AI chat widget on the site | No | Yes | Yes |
| AI on SMS, Messenger and Instagram | No | Yes | Yes |
| Call analysis PDF report | No | Yes | Yes |
| A2P 10DLC registration | No | Filed for you | Filed for you |
| Social image posts | No | No | 3 a week |
| Reels | No | No | 2 a week, AI voice and on-screen text |
| Google Business Profile managed | No | No | Posts, photos and questions kept current |
| Launch window | 7 days | 10 days | 15 days |
Serve the members in your catchment who do not read English
Plenty of gyms draw from neighbourhoods where a real share of the people walking past the window would rather read about the on-ramp, the timetable and what a membership costs in Spanish. Adding a language is $100 one time, per language, on any tier.
What matters is how it is built. The usual offer bolts a browser translate widget onto the existing page, which creates no new URLs, so Google has nothing extra to index and you still rank in exactly one language. We build a separate real page per language, each with its own address, its own title and meta description, its own schema, and reciprocal hreflang tags pointing the versions at each other. Each language can then rank on its own in Google and be quoted on its own by ChatGPT and AI Overviews, which is the difference between being readable in Spanish and being findable in Spanish.
Spanish, French and German are already declared in this site's locale registry, so turning one on means adding the translated pages rather than rebuilding anything.
Third-party integrations are quoted separately. Form submissions from your own site into any CRM are included on every tier. Connecting a gym management platform, a class booking system, an accounting package, a payment processor or a custom API is priced before we build it, never billed after.
Where Your Studio Is Now, and Where This Puts It
Not a feature list. The difference a prospective member and your front desk will notice.
Live in 7 Days on Open Gym
Small Group takes 10 days and Full Floor takes 15, because the AI agents and the content engine need setting up properly. You do not pay the $597 until you are live.
Pay the first monthly invoice
You start on the monthly figure for the tier you pick. The $597 one-time build fee is not charged at this point.
One onboarding call
We take it all in a single call: your classes, your timetable, the neighbourhoods you draw from, your brand, your pricing and where you want the writing to go.
We build it
Open Gym is live in 7 days. Small Group takes 10 while the AI agents are trained on your classes and pricing. Full Floor takes 15 with the content engine spun up.
The one-time fee is charged after you are live
The $597 build fee is only invoiced once the site is live and you are happy with it. That order is deliberate and it is the whole point of it.
Book a Call and Get Your Website Quote
Pick a time below. We look at what you have now, map out the pages and the neighbourhoods worth targeting, and give you a plain quote and a date.
Website Questions, Answered
A revision is any change request you send us, and there is no limit on how much goes into one. Updating text on a class page, adding a whole new page, changing a colour, adding a coach, updating your membership rates, swapping an expiring joining offer: all revisions. So is something much larger. "Build two new class pages, here is the full copy, the timetable and the photos for both" is one revision, not four. Five revisions are included every month at no extra cost. After the fifth, each additional revision is a flat $20, so you always know the price before you ask, with no cap on how many you can buy in a month and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, no matter the size.
The form submissions on your own site are included: every form pushes into any CRM you run, by direct API, Zapier or Make, at no extra charge. Anything past that is not included by default. Connecting a gym management platform, a class booking system, an accounting package, a payment processor or a custom API is quoted and charged separately. We tell you the cost before we build it, you decide, and it is never something you find on an invoice afterwards.
Every post is research-based and runs 2,500 to 3,200 words. That is deliberate, and it is the main thing separating this from an agency at a similar price shipping 600-word AI padding. Each article is built around a real question people in your area are searching, sourced against material we can cite, and structured so a search engine can rank it and an answer engine can lift a passage out of it. Open Gym publishes two a week. Full Floor publishes three a week to the same standard.
Open Gym is $117 a month, Small Group is $227 a month plus AI usage, and Full Floor is $597 a month. Every tier carries the same $597 one-time build fee. You pay only the monthly invoice up front. The $597 is charged after your site is live and you are happy with it, which is the order that matters.
It answers the question a prospective member is already asking themselves: at how many visits a month does a membership cost less than paying per class, and where does a ten-pack sit between the two. They put in how often they realistically expect to train and the calculator shows what each option would cost them. It reports price, not results, and it usually moves the conversation at the front desk from "how much is it" to "which one am I on".
We build on Astro, which ships almost no JavaScript and serves static-first pages from Cloudflare's global edge. No plugin stack as on WordPress, no page-builder overhead as on Wix or a GHL-built site. We guarantee a 90+ Google PageSpeed score, frequently 100, on both mobile and desktop.
Gym pricing and timetables move constantly. A block ends, a joining fee is waived for January, a 6am class shifts to 6:15, a coach leaves. On most gym websites the pricing and schedule were typed in once at build and never touched, so the site and the front desk disagree. Every week we update the figures and the timetable on your site, including membership and class-pack pricing, joining fees and trial terms, class times and capacity, and personal training rates.
It is a PDF, not a dashboard nobody opens. It reports what callers actually asked about, which questions went unanswered, which enquiries were a fit and which were not, and what got booked. Most owners find the gap between what they assume people ring about and what people actually ring about is the part worth reading.
US carriers require any business sending SMS from a ten-digit number to register the brand and campaign first. Without it your messages are filtered or blocked outright and you are often not told. We file the registration as part of the Small Group setup and the carrier fee is passed through at cost.
On Full Floor we keep the listing running: posts about the current block and any open trial, fresh photos of the floor and the classes, and the questions people leave on the profile actually answered. For a gym the profile is frequently the first thing a local person sees, before your website, and a listing whose last photo is three years old reads as a place that may not still be open.
No. We rebuild it. You keep your domain, existing URLs are redirected so the rankings you already have carry across, and content worth keeping is migrated. Your current site stays up until the new one is live.
With fast pages, real location pages, correct schema and clean sitemap, robots and llms files, we guarantee your site starts ranking in your area within 3 to 5 months. Anyone promising day-one rankings is not being straight with you.