Retention

July 19, 2026

Gym Member Lifetime Value (LTV): How to Calculate It and Increase It

Gym member lifetime value = monthly fee ÷ monthly churn. Get the exact LTV formula, 2025 industry benchmarks (66.4% retention), and the GHL automations that grow member LTV.

July 15, 2026

Gym Win-Back Campaigns: How to Reactivate Cancelled & Lapsed Members

A gym win-back campaign reactivates members who already cancelled or quietly lapsed. Here's the exact sequence — reasons, timing, offers, SMS + email — that brings them back on autopilot.

February 18, 2026

The First 30 Days: How Member Onboarding Decides Your 12-Month Retention

The cheapest and highest-leverage retention work happens in a new member's first 30 days. Here's the exact sequence to lock in the second visit.

February 14, 2026

How to Stop Silent Churn at Your Studio

Silent churn — members who quietly disappear without telling you — is the single largest leak at most studios. Here's how to catch it before it costs you.