Custom Software That Talks To GoHighLevel — Built for Fitness
We build WordPress plugins, AI gym intake chatbots, voice-AI front-desk bridges, custom membership-management dashboards, and full GHL Marketplace apps tailored to the fitness industry. If it touches the GHL API and your studio operation — we'll build it.
From One Plugin To A Full Marketplace App
Eight common builds — plus anything else you can spec. If it touches the GHL API, we can build it.
WordPress ↔ GHL Plugin
Custom WP plugin that syncs trial opt-in forms, class posts, and member custom fields between your studio website and your GoHighLevel sub-account. Two-way data flow.
Custom AI Chatbot in GHL
Branded conversational AI chatbot embedded on your gym website — qualifies prospective members by studio type and goals, books intro sessions, and tags leads inside GHL automatically.
Membership Management Software
Custom membership-management dashboard built on top of GoHighLevel — membership-pipeline automation, renewal timelines, class-pack checklists, attendance tracking, all branded to your gym or studio.
Voice AI ↔ GHL Bridge
Custom VAPI / Retell pipeline that records, transcribes, and tags every inbound call inside GHL. Includes urgency triggers, no-show alerts, and live-transfer rules for your coaching team.
GHL ↔ Fitness Software Sync
Sync GHL with Mindbody, Glofox, Zen Planner, ABC Fitness, Wodify, PushPress, Stripe, or your custom DB. Webhooks, polling, scheduled jobs — whatever the integration surface requires.
Custom Reporting Dashboard
Real-time analytics dashboard pulling data from GHL and your gym-tech stack. Build views that matter — trial conversion by source, monthly member retention, show-rate by class time, churn prediction.
Mobile-First Member Portal
Branded mobile-friendly portal where your members view membership status, sign liability waivers, message your team, and see class schedules — all powered by GHL data underneath.
GHL Marketplace App
Build and publish your own GHL Marketplace app for fitness agencies — ship it for in-house gym deployments, white-label resell to studio clients, or full public Marketplace listing.
Got a different idea? Book a discovery call — if it's possible, we'll build it.
We Pick The Right Tool For Your Project
No religion about frameworks. The right stack is whatever ships your build fast and runs reliably in production.
Backend frameworks
Frontend frameworks
AI & integration layer
Real GHL Software We've Shipped
Anonymized examples of what we've built for firms and agencies in the past 18 months.
WordPress → GHL trial-form sync
Custom WP plugin that pushes every trial opt-in submission to GHL as a tagged contact, maps class-type and goal fields, and fires the correct intake sequence. Includes admin UI so non-developers can manage field mappings.
Embedded AI gym intake bot
Lightweight chatbot widget deployed on a studio website — answers membership-pricing FAQs, qualifies leads by fitness goal and class type, and books intro sessions directly into GHL calendar. Converted 22% of chat visitors to booked trials.
Multi-location membership dashboard
Custom dashboard for a 4-location CrossFit box operator. Pulls leads and active members from GHL, overlays studio-specific fields (trial status, attendance streak, renewal target date, churn-risk score). Built and deployed in 6 weeks.
Bilingual VAPI AI front desk
Custom VAPI voice agent for a multi-location gym serving a Spanish-speaking market. Detects English vs. Spanish in the first phrase, runs separate class-booking scripts, logs structured call data (intent, class interest, location) to GHL contact records automatically.
GHL ↔ Mindbody member sync
Webhook-driven sync that creates a Mindbody membership record from every GHL pipeline stage change. Keeps member status fields in sync across both platforms so front-desk staff see the same data in either tool.
White-label fitness GHL Marketplace app
Built and published a GHL Marketplace app for a fitness agency to resell to 40+ gym sub-account clients. Includes OAuth auth, subscription billing, and an admin UI to manage client configurations at scale.
From Idea To Production In 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Discovery Call
30 minutes free. We understand your GHL setup, the problem, and the integration surface.
Fixed Quote
Written scope with milestones, deliverables, timeline, and a fixed price. No moving targets.
Build Sprints
1–4 week sprints. Weekly Friday demos. You see GHL data flowing through real code every week.
Testing & QA
Edge cases, security, performance. We test against your real GHL sub-account, not a sandbox.
Deploy + Warranty
We deploy to your infrastructure (or yours+GHL Marketplace) and fix any bugs free for 30 days.
Two Ways To Engage
Project-based or hourly — whichever fits your build.
Fixed-Price Build
- Written scope & fixed timeline
- Milestone-based payment
- No surprise invoices
- 30-day bug-fix warranty
- Full IP transfer
- Best for clearly-defined builds
Hourly Development
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates
- Cancel any time (1-day notice)
- Senior dev included
- Best for evolving scope
Common Questions About GHL Development
This page is specifically about software that connects to, extends, or replaces parts of GoHighLevel — for gyms, studios, and fitness agencies. If your build involves the GHL API, GHL Marketplace, Mindbody/Glofox integrations, or anything talking to a GHL sub-account in the fitness context — this is the right page. The generic custom-software page covers Claude-Code-built apps and AI agents that don't necessarily touch GHL.
We pick per project. WordPress-to-GHL trial-form connectors → Laravel-style PHP. Membership dashboards and analytics → Next.js + React + Postgres. Mindbody or Glofox sync → Python (FastAPI). Voice AI front-desk bridges → VAPI or Retell. AI logic → Claude Agent SDK. We never force a stack — we pick what ships your build fastest and runs reliably.
WordPress-to-GHL trial form connector: 2–3 weeks. AI gym chatbot embedded in GHL: 3–4 weeks. Custom membership-management dashboard for a multi-location gym: 6–10 weeks depending on scope. Mindbody or Glofox two-way sync: 3–5 weeks. We scope every project up front with a fixed timeline.
Yes. We've built Mindbody ↔ GHL and Glofox ↔ GHL webhook syncs for multiple gym operators. We use each platform's API to keep member data, membership status, and trial records in sync across both systems so your front-desk and GHL automations always see the same picture.
Always. Send your standard NDA at the discovery call and we'll sign before anything sensitive is shared — including your GHL sub-account credentials and member data.
100%. Full IP transfer is included by default. The code lives in your repo, deploys to your infrastructure, runs under your accounts. No licenses, no royalties, no lock-in.
Yes — we've published several Marketplace apps for fitness agencies. We handle the technical submission, the listing copy, the screenshots, and the review process with the GHL Marketplace team.
Two options: a dedicated GHL VA with developer support starting at $997/mo (see /hire-va), or hourly retainer at $75/hr with no minimums. Every fixed-price build includes a 30-day bug-fix warranty at no extra charge.